Monitor employees and team membersĭo you have employees that email subscribers or prospects on your behalf? Not only is it technically against the law, but it’s tricking people, and I don’t think you want to start off your relationship with a client or subscriber on that foot. I would avoid using those prefixes in your subject lines. It must accurately reflect the body of the email. The second requirement in the CAN-SPAM Act is to not use deceptive subject lines. If so, I have something really bad to tell you… Have you ever added “FW:” or “RE:” to an email without prior contact with that person? If you’re enjoying today’s topic, I’d also recommend you read my email follow up guide since it contains a lot of useful information that ties in email marketing in general. Tell recipients how to opt out of receiving future emails from you.Īny modern email service, whether it’s Mailchimp or Aweber, will provide you with an option to let subscribers opt out.Īlways include this in the footer of your emails and ensure that if someone does opt out, you don’t continue emailing them.Or else you might get the FBI knocking at your door.īut, they are legitimate laws that you need to follow, and you can get into legal trouble if you break them. This covers commercial email laws, and you absolutely need to be aware of it. The Federal Trade Commission enforces a set of laws known as the CAN-SPAM Act. Now that you understand what a newsletter is and its components, let’s touch on some best practices and what to include in a newsletter. I go into email marketing and lead generation more in-depth in my copywriting course if you’re interested in learning how to grow a profitable writing business. Obviously, don’t steal material from other writers, but use it for brainstorming. When you see a headline, subject line, or any piece of copy for that matter, copy it into your swipe file. This is simply a spreadsheet with ideas and inspiration. This no doubt greatly increased CTR as recipients would be interested to read the email.įurthermore, I love keeping a swipe file to reference every time I’m writing a newsletter. There are many questions that might go through your head when you hear a company you’re a customer of apologizes without context. Look how lead pages used this strategy by simply stating, “We’re sorry:” “John, Are You Making This Deadly Marketing Mistake?”.“You’ll Regret Not Knowing These 5 SEO Tips“.“12 Hours Left to Get Your Free Copywriting Course“. ![]() Here are some newsletter subject line examples using this tactic: This will entice subscribers to open the email to avoid missing out on something great. You can also use a sense of urgency or FOMO (Fear of missing out). To pull this off, make sure that you require at least a first name when opting into your newsletter like MobileMonkey does on their blog: It also shows that you’ve done your research and you’re not just sending another copy and pasted email. ![]() It peaks their awareness, makes them more likely to examine the information, and makes them feel emotionally attached to it-since it’s their name and identity, after all. Why is this? Because it’s been proven that calling someone by their name enhances something known as conscious processing. Something as simple as “To ” works wonders. I’ve never experienced higher open rates with newsletter copywriting than when I use someone’s first name in the subject line. One of the best newsletter subject lines to test is one that includes their name. It’s crucial that you take the time to craft one that’s irresistible to click. □Īpproximately 35% of all recipients open an email based on the subject line alone. The subject line of an email will make or break your email campaigns.Īnd if no one opens it, you won’t make any money. You can learn the strategies I used in my online courses.īut without out of the way, I’m going to teach you arguably the most important component of writing newsletters next… Newsletter subject lines I’ve also consulted with clients and helped them set up email campaigns that generate five figures in MRR. I’ll let the data do the talking: email marketing generates $40 for every $1 spent, according to Lyfe Marketing. This is the Friends Newsletter from Nick Gray for illustration:Įmail marketing is older than your grandma (not literally, but close) yet still drives massive ROI. This is used to drive traffic to websites, generate sales, and grow relationships with subscribers. ![]() They contain useful pieces of content, updates, and news, as you can guess.Ĭompanies regularly send out newsletters that share stories, information, and resources to help employees perform better.īut we’re focusing on a different type of newsletter today- a marketing newsletter. Newsletters are printed or online reports that people can subscribe to. Summing up newsletter copywriting What is a newsletter?
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